BSB40820 Certificate IV in Marketing and Communication

BSB40820 Certificate IV in Marketing and Communication - Sechi Academy

BSB40820 Certificate IV in Marketing and Communication

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This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation's marketing in addition to other duties.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.


What units are included in this course?

Students in the BSB40820 Certificate IV in Marketing and Communication are required to complete a total of twelve (12) unit of competencies to be awarded this qualification. This consists of six (6) core and six (6) set elective unit of competencies.

Unit Code Unit Title Core/Elective Nominal Hours
Make presentations
Core 30
Articulate, present and debate ideas
Core 40
Undertake marketing activities
Core 50
Analyse consumer behaviour
Core 60
BSBMKG439 Develop and apply knowledge of communications history Core 40
BSBWRT411 Write complex documents Core 50
Elective Units

BSBMKG436 Design and test direct marketing activities Elective
BSBMKG437 Create and optimise digital media Elective
BSBMKG442 Conduct e-marketing communications Elective
SIRXMKT006 Develop a social media strategy Elective
BSBOPS404 Implement customer service strategies Elective
SIRXOSM005 Develop a basic website for customer engagement Elective 60


What is the duration of this course?

The BSB40820 Certificate IV in Marketing and Communication runs for approximately 9 months and is delivered online.


What is the total cost of my qualification?




Who do i contact for more information?

if you would like to discuss this course and/or your suitability in more detail, organise an equiry appointment or set up a private tour of our premises, please call our academy on (03) 8754 0000 for a confidential discussion, or alternatively email us at